Performance Marketing

Why choose performance marketing? 

At Zeal & Zest Communications we define performance marketing as the advertising on search engines and social media platforms.  

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Performance Marketing Benefits ​

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• Increase brand awareness: It is a great way to reach new audiences and increase traffic to your site. If your content appears in users’ newsfeeds regularly, brand recognition will naturally increase.

• Trackable performance: Performance marketing is measurable and transparent. In fact, brands can now see the entire click-to-consume path of each buyer, and identify where to invest more and in which partners, which channels and produce better results.

• Cost-effective: All platforms offer a pay-per-click model, meaning you pay only when users engage with your content.

• Increase reach and target audiences more effectively: Most social media platforms enable users to use interest-based targeting to ensure ads are reaching the people who are truly interested in your content. You’ll also be able to reach customers that might not know your brand but are interested in your product.

• Retargeting: Maybe your company already has a significant social media presence from your organic strategy, but you’re looking to remain engaged with previous or current customers? Paid ads can help you re-engage with existing customers or followers and promote your latest developments.